YWCA Banff contracted me to create the digital and print materials for VINEart 2023 happening in March 2023, their biggest fundraising event of the year. This is a well-anticipated gala that is attended by over 200 attendees, including many business owners and home owners in the Bow Valley. The event is held annually at the Fairmont Banff Springs.
The design brief included the following theme:
• Silver Lining
• White and silver
• Ethereal cloud like design
• Silver Metallic or Silver/rainbow holographic
• Light rainbow and blue tones
• White and silver
• Ethereal cloud like design
• Silver Metallic or Silver/rainbow holographic
• Light rainbow and blue tones
Decor for the event included blue lighting, silver accents, a cloud balloon arch, floating cloud centrepieces, and white florals.
I was tasked to create the visual identity for the event which included selecting the typography, colours, and imagery.
After meeting with the client, I was asked to design a new logo for the event. I played with variations of the words VINEart, selecting typography to match the theme. In the end, the bottom right variation was used.
The logo has several features including a contrast/emphasis on the words "vine" and "art", a wavy line to mimic both the themes of clouds and vines, and a dreamscape feel to the typography to emphasize the aspirational goals of the organization.
Next, I made a variety of digital assets that could be used throughout the materials.
I sampled colours from various photos of skies, to create a cloud-like background. I used the mesh tool in illustrator to blend the colours together to mimic the sky, and added a grain to each of the backgrounds for texture.
In coordination with the theme of "clouds" and "silver linings", I illustrated continuous line drawings of clouds in Adobe Illustrator. I used a white, thin stroke with a slight variation in weight throughout the lines to make the clouds look hand-drawn and part of the sky.
Each of these skies and continuous line clouds could be mixed and matched for a variety of backgrounds to be used in the various assets I created.
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As for the program, the client requested a simplified, 3-page program that would feature the sponsors, menu, and order of events. I suggested creating a program using 3 different shapes that would overlap, creating the appearance of a sky and clouds. The program would be held together by a small paperclip.
However, due to printing constraints of the local printing company, we decided to simplify the design by using one larger arch, and two smaller, overlapping arches (bottom right).
I selected a wide, display font (Kronos One) for the headings, and used an easy-to-read font (Agenda - various weights) for the smaller text. I then carefully designed the layout for each of the pieces of the program, taking into account how each of the components would overlap with each other.
A larger, 12in x 16in wine menu was also made to be placed near the bar. Other digital assets made included a slide deck template and backgrounds for their online auction.
