Canmore Pride Society is a non-profit organization which needed a revamp on their branding. I rolled out this new branding during the 2024 Canmore Pride Festival.
I used vibrant photos and colours to draw attention to the festival poster, with the intent of laying out the information in a way which summarized the key events.
I also created several digital assets including graphics for social media posts that matched the festival poster.
The festival prides itself on being fun and family friendly. I used bold colours, typography, colours, and abstract shapes to create a brand that was eye-catching. I wanted to avoid using the typical rainbow colours often used for pride organizations, focusing on creating a unique brand that stood out.
Another asset created included a print advertisement for the local newspaper, the Rocky Mountain Outlook.
