As the in-house graphic designer for YWCA Banff, I was tasked with updating the organization's branding. I was responsible for selecting new brand colours, typography, etc. I also led the work on updating the brand's language, creating a cohesive voice and tone throughout the organization.
The previous brand guidelines were created in 2004, with the colours and typography in need of a major update to be more in alignment with where YWCA Banff is today.
I also recreated logos for each of YWCA Banff's brand extensions, which previously lacked cohesiveness. The triangle is a key part of the brand that is used nationwide and I incorporated the use of the symbol throughout the updated brand extensions to connect them back to the organization.
I rolled out this branding, working on updating all of YWCA Banff's assets, both print and digital. This instagram snapshot is an example of the brand refresh in action.
I also created the design and layout for the 2023-24 YWCA Banff Annual Impact Report. This report highlighted YWCA Banff's six core values (Inclusion, Adaptability, Women-Centred, Integrity, Autonomy, and Collaboration) using storytelling. The report was divided into six sections with each centring around a value, using the brand colours to distinguish between the sections. I also interviewed clients, staff, and volunteers to write stories about their experiences and the impact of YWCA Banff's work.
The fully published report can be found here.
Another example of this brand in use includes the updated business cards.
I also created a mock design of a future YWCA Banff website to further demonstrate this brand in use. The left image is the current YWCA Banff website and the right image is my proposed design. I wanted to use powerful imagery that showcased YWCA Banff's work, using the bold colours to highlight each of the different services and programs offered.
