Radical Mullet Tea is a tea company with all of its proceeds going towards services and support for trans people. This project included creating a brand identity and building an e-commerce website from scratch.
The logo was inspired by the founder's original stick-figure drawings. The goal was to keep the fun, radical/rebellious feel, while cleaning it up for consistency while building the brand's reputation. The result is a new logo that is unique, bold, and speaks to the brand's personality.
This isn't your average tea company - and that is reflected by the brand's vibrant colour palette.
Above: Snippets from the Radical Mullet Tea brand guidelines.
Below: Website created in line with the new brand featuring bold colours, fun illustrations, and thoughtful layouts.
Image of logo on a vintage-style milk glass mug.
